Balanced Hustler: Meet Satya Scainetti, Founder of Satya Jewelry

7 min read

Being an entrepreneur can seem glamorous. We own our schedules, build our companies based on work we love—and sometimes we can even work beachside. But the glamour is second in command to the hustle. 

The hustle is what really defines the ups and downs of the entrepreneurship journey. And to shed some light on the work it takes to build a business, I’m interviewing fellow entrepreneurs who are ready to get real about their journeys. I’ll ask them how they manage to balance the hustle with the passion of what they do, and they’ll share what they had to overcome to get where they are today. It’s all in service of inspiring, supporting and illuminating the path for you, and we’re calling it the #BalancedHustler.

Satya Scainetti is a true inspiration when it comes to female entrepreneurs. Almost 17 years ago (to the month!), she launched Satya Jewelry after she had a dream—a DREAM—at a yoga retreat about a new business she was meant to create. Now, she designs beautiful, meaningful and inspiring jewelry, handcrafted for the modern and fearless woman, while also reserving some of her multi-millions in revenue for giving back. Her business prowess and her willingness to lean into her strengths make her a female founder to admire. Here, she shares her take on the nitty gritties of business.

Fast Facts: Satya Scainetti

When did you launch Satya Jewelry?

February 2002.

In one sentence, tell us why you started Satya Jewelry.

I come from a family of entrepreneurs so it was in my DNA. I started my business with an idea I had after a long yoga teacher training. I had a dream I was to design jewelry of all truths (Satya) and donate money to children around the world.  It was such a powerful dream I started the company within weeks weeks of coming home.

How much did you invest to get the business started?

I had a business partner at first and we each put in $10,000. We started and worked out of my apartment in the West Village for the first five months.

How did you get capital to start?

We both had a little savings.

What was your 2017 or 2018 revenue?


How long did it take for the business to get profitable?

The first  year it was profitable!!! My accountant was blown away by what we had done in such a short time.

Are you growing your business to sell? Or this is your dream job and you want to be doing this in 10 years?

Right now, I have been doing this for 17 years and the business of jewelry has changed so much. I still love what I do but I have a lot of passion to teach more and help inspire others to live their truth fearlessly.

How many hours a week do you work when you started vs now?

I worked 10 or more hour days when I started, which never felt like work, it still doesn’t feel like work. The difference [now] is I am a single mom of twins so I can’t do the same hours. I have learned to use my practice of living in the moment. I change my roles throughout the day so I am very focused wherever I am. If I am at work, I am working nonstop for eight hours, many times without lunch. When I am home with my boys, I put my phone away and I am completely with my children.

How many employees do you have?


What two business goals do you have for 2019?

Grow my e-commerce business and build my new lifestyle, event company Satya Journeys.

How Satya Balances the Hustle

You have such a unique story because the impetus for Satya Jewelry came to you during a yoga retreat years ago. How did you find the courage to leave your full-time job and make the leap into the unknown?

I believe the power of yoga and meditation has the capacity to transform us into fearless goddesses. I never questioned my move for a minute. I did not have a full plan, just the passion and fearlessness the to follow my dream.  

How do you balance your everyday work life with two twin sons, your beloved yoga practice and your social life?

Well, it is not easy. I also added a boyfriend since, so it’s even more to balance. Honestly, it’s always a challenge. I have had to surrender to perfection and be okay with doing what I can. I also have had to learn to say no once in a while. I do not have that one down yet.

How do you find the inspiration, even after over a decade in business, to still create pieces that resonate with so many on a spiritual level?

I think my own spiritual journey, which is always evolving, keeps me inspired. Going to India every year is always a place for inspiration.

Sometimes, being a spiritual seeker can seem at odds with wanting to make money and grow a successful company. How do you balance your spirituality with your business savvy? Did it take some time for you to come to that place, or is it a perpetual work in progress?

One of the big lessons I have learned is to be more discerning. I am a giver by nature and work from my heart—that leaves me open for a lot of challenges when managing people and opportunities. It is definitely a work in progress.

You have always made sure that your business feeds your philanthropic passions. How much has the Satya Foundation raised for children in need worldwide? Are you hoping to grow your charity as well as your business in 2019? If so, why is this important to you?

Since I started the business more than 17 years ago years, I’ve been so blessed to help raise more than a million dollars for children through the Satya Foundation. Since business in general has changed over the years, I lean on more specific projects that are close to my heart. So this year I am super excited to be working on a collection for Autism and a few others to be announced this year.  

For any of us who have had the pleasure of seeing you speak in person, we know your positive energy is contagious. How do you keep a positive perspective even when your business is going through challenging times?

I meditate and do yoga almost every day. Also, when I am feeling overwhelmed or sad, I cry.  I know it sounds sad but it’s a powerful release for me. I try not to look at situations that come my way as good or bad but more of opportunities to learn and grow. This keeps me excited and positive. All my life lessons have made me stronger and the woman I am today. I can honestly say and it took me a while, but I like who Satya is.      

You’re surrounded by a great team of people, some of whom have been with you for years. How do you motivate your team? Do you have any tips for making employees feel valued?

Always give them opportunity to grow. Build on their strengths and call out their achievements.

What’s the biggest shift in your business that you’ve seen in the last five years, and how have you been able to meet it?

The biggest shift is the amount of jewelry there is out there. I am the first yoga-inspired jewelry brand and it was so unique and different. The landscape has changed as a lot of people have jumped in the space without their own unique spin, so there’s too much crossover.

Of course, the web business is growing. I had six stores at one point, all doing really well. Then the 2008 crash happened and rent went up and people stopped shopping in stores.

Satya’s Advice for Entrepreneurs

What do you want to leave our readers with?

Follow your dream, find your voice, be unique and you will be heard.

What is your #1 piece of advice for fellow entrepreneurs?

Stay focused. Make sure you are passionate about what you are doing so when it gets tough, you can ride the waves.

What does being a #BalancedHustler mean to you?

Getting my yoga on every day, even if it’s just lighting a candle and honoring the day.

Want more inspiro and tactical advice from female entrepreneurs? Check out our full #BalancedHustler series.

About The Author

Gianne Doherty

Gianne Doherty

Gianne Doherty is an inspirational and educational speaker, clean beauty advocate, co-founder of Organic Bath Co. and founder of WELL Summit. You can find her on Instagram @wellsummit and @giannedoherty. Her weekly series, Balanced Hustler, on WELL Insiders is a deep dive into entrepreneurship.



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