Photo by Diana Levine / dianalevine.com

Boston Bosses: Meet Heather White, Founder of TRILLFIT, Inc

2 min read

Balanced Hustle is launching a monthly panel series for bad-ass entrepreneurial woman who want to connect and meet like-minded people. We’re digging deeper than traditional networking events and connecting a strong community of Boston women. Each week, we will be featuring Boston Bosses in the community and asking the hard questions and getting insights that will help you succeed.

Heather C. White is an award-winning entrepreneur and lifestyle marketing expert based in Boston. As CEO of TRILLFIT®, Inc, a boutique fitness studio and inclusive wellness brand, she is changing the face of fitness, one hip-hop fueled class at time. In addition, she has served as a Boston Healthy Community Ambassador appointed by Mayor Walsh, bringing wellness programs to under-served neighborhoods, and has sat on the Dimock Center’s “Road to Wellness” Committee as well as the Boston Chamber of Commerce’s Small Business Advisory Board.

How many years have you been in business?


What is the problem you’re solving?

The boutique fitness industry’s lack of diversity, equity, and inclusion.

Who’s your customer?

Active millennials of color and allies.

Why are you different? What sets you apart?

We’re intentional in bringing our wellness experiences to the communities that need them the most. We built TRILLFIT to create a space where everyone belongs, a space where people of color could thrive and be seen. When we opened our flagship studio we intentionally chose a historically black and brown neighborhood as a commitment to our community. In Boston’s fitness scene that sets you apart pretty quickly.

What is your biggest business challenge and how did you overcome it?

Right now our biggest challenge is meeting the demand! We’ve had 37 days of sold out classes and that means our operational budget is changing, our schedule is changing, we’re hiring more instructors, we’re starting to really feel those growing pains. Through all of the growth though, we’re keeping our mission in focus. Now’s the time to double down on what’s working and limiting the distractions.

What is the best piece of business advice you’ve ever received?

Test and scale. As you’re growing your business, test small – prove out your concept and generate a return on your investment, then once it works – scale it all the way up.

What advice would you give to an aspiring entrepreneur?

Ask questions early and often – you don’t know what you don’t know.

Interested in hearing more from Heather? Heather will be speaking on the panel at our first Balanced Hustle Event on March 9thGet your tickets here.

About The Author

Missie Maiewski

Missie Maiewski

As a dual-sport collegiate athlete, Missie graduated wanting to continue her journey through wellness and continue to educate herself in the holistic wellness space and has since joined as the newest addition to the WELL Summit marketing team. Connect with her @missiemae!



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