Boston Bosses: Sophia D’Angelo, Founder of Boston Experiential Group
Balanced Hustle is launching a monthly panel series for bad-ass entrepreneurial woman who want to connect and meet like-minded people. We’re digging deeper than traditional networking events and connecting a strong community of Boston women. Each week, we will be featuring Boston Bosses in the community and asking the hard questions and getting insights that will help you succeed.
Boston Experiential Group is an experiential marketing and events agency. We tackle everything from brand activations and consumer experiences, to non-profit event production, to private events, to pop-up experiences and more!
How many years have you been in business?
One and a half.
What is the problem you’re solving?
Our company provides fully immersive consumer experiences whether it’s for brands chasing consumer loyalty, brides looking for their dream wedding or just someone hoping to experience something they never have before.
Who’s your customer?
Depending on the project, our consumer is a CPG brand, a venue space or restaurant group, or just someone looking to throw an incredible party!
Why are you different?
We strive to create memorable experiences unlike anything guests have ever been a part of. Our events are innovative in every aspect and push the boundaries on creativity. Our experiences create bonds, create memories and most importantly, create happiness.
My biggest piece of advice for womxn entrepreneurs is just to GO FOR IT. There is never a good time to start. You just need to take that leap of faith and follow through with every damn ounce of energy that you have.
What is your biggest challenge and how did you overcome it?
My biggest business challenge has been financial planning and budgeting. As a self proclaimed creative, numbers has never been my thing (just ask my high school math teachers). I overcame it by finding another smart, hard working woman who DID get along with numbers and hired her to guide me through the trenches! Outsourcing aspects of your company that may not be your strength is essential to success. If you can’t afford to hire someone outright- hire someone for coaching sessions or strategic advice on a one-off basis.
What is the best piece of business advice you’ve ever received?
The best piece of business advice was ” Just Start”. I had an idea and a dream for this company and without gathering the courage to “just start”, I wouldn’t be where I am today.
What advice would you give to an inspiring entrepreneur?
See above! Just get going girl! If you have the idea and you have the dedication (and the realization that no matter how much work you think this is going to be.. it’s going to be double that), everything else will fall into place as you go.
Interested in hearing more from other Boston Bosses? Come visit our next Balanced Hustle Event.
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