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Photo courtesy of Ksenia Avdulova.
Photo courtesy of Ksenia Avdulova.

Feeling Stuck On Social Media? 4 Ways To Find Alignment and Clarity (For Influencers and Brands)

8 min read

Are the days of joy and excitement on Instagram gone? Is it all a mindless scrolling game now won by bots?

I don’t think so. I believe that whatever feelings Instagram brings up in us, we’re responsible for—at least partly. If you want to experience true connection and grow your business, you have to make sure you’re bringing presence and value to the platform. If you want to have a healthy and empowering relationship with the world’s most popular social media platform, it has to be a two-way street.

This article is for you, confused business owner, disheartened health coach, stuck influencer. And really anyone who understands the value of having a powerful online presence.

As someone whose full-time job depends on creating content (@breakfastcriminals, @wokeandwired, @crystalcriminals), I’ve experienced a full range of emotions towards social media—from elated joy (that one time I was selected to be on a cereal box cover nationwide because of my Instagram) to deep confusion and burnout (when I get 50 emails from brands in one week, and all of them want me to create content for free).

At the end of the day, here’s what keeps me going: remembering that Instagram is just a tool to accomplish what I’m committed to in my life and business, and not the be all to end all. It’s a tool that helped me create multiple businesses, get paid to travel around the world, and interview today’s top thinkers on the Woke & Wired podcast.

Image courtesy of Ksenia Avdulova.

What Helps Me Replace Burnout and Apathy With CLARITY and ACTION

1. Alignment over hustle: It’s okay to take a break from social media.

Even though it’s against any marketing advice you’ll find on the internet, the truth is that the world is going to keep spinning when you go offline. You’re not going to become irrelevant in a matter of a week or two, or even three.

Gary Vee would tell you otherwise, and even though I love the guy and his YouTube videos have given me a ton of motivation to get in action, I don’t personally think that the model of constantly putting out tons of content is sustainable for your spiritual and emotional well-being.

What’s even more interesting is that in my personal experience, I’ve noticed that my engagement and growth goes up when I take time off of social media. When I stop updating my post to see how many new comments I got, and actually go and do things that serve my wellbeing (like cacao ceremony!), my impact feels stronger. In a conversation for my podcast, intuitive guide and host of the popular “So You Think You’re Intuitive” podcast, Natalie Miles, confirmed that she also notices her engagement go up when she spends less time on Instagram.

Here’s another confirmation that it’s okay to take time off social media: Our first post after taking two weeks off of posting on @crystalcriminals is the most engaged post of all time (except for our extremely high engagement giveaway posts), with eight percent organic engagement in the first 24 hours.

Here’s the thing: Beyond the obvious, there are subtle energetic forces at play when it comes to social media.

Quantum physics, baby!

And I believe that people on the other side of the screen can actually feel the energy you experienced as you shared your post. If this is true, then the more you focus on your energetic alignment, the more whatever you share on social media will resonate with people.

Sounds trippy, right? Try it out. You’ll be surprised!

Find your own way to take a break from social media. That could look like taking a weekend away from Instagram (like my friend Ruby Warrington), going on a week-long solo cabin getaway (like I did), or maybe just moving the Instagram app from the first page on your iPhone to third page. This way, you’re giving yourself those extra couple of seconds to ask yourself:

“Why am I reaching for Instagram? I am trying to distract myself by checking my DMs? Was this unintentional? Do I need a cup of tea, a deep breath or a hug? Or am I actually intentionally wanting to connect with someone, and it’s important to take care of it now?”

Image courtesy of Ksenia Avdulova.

2. Get honest: Would you follow yourself?

Alignment and magnetism and great, but let’s shift to the material plane. Increasing your energy is wonderful (I’m all for shamans, intuitive guides, crystals and angel cards), but if you’re not taking the right actions and translating your message into the visual world of social media, then it’s probably not going to have as much impact as you want it to.

The questions that I invite you to sit with—whether you’re an influencer or someone who runs a business online—are this:

  • Would you want to follow yourself?
  • Would you hire yourself or buy your product if you came across your Instagram page?

Creating content that is consistently engaging and interesting takes intentionality, courage and generosity of heart.

If your answers were nothing but a 100 percent “HELL YES!”, take it a notch further and ask yourself:

Am I authentically, truthfully and powerfully representing my message on my social media page? Is my offering crystal clear? Are my values represented? Am I adding value to the conversation? Do I stand out?

If you feel comfortable, you can ask a friend that you trust to give you honest feedback. Another way to see what you’re putting out on Instagram through the eyes of your followers is to… simply ask them! I’ve found doing surveys and questions on Instagram Stories to be powerful and revealing.

Some questions you can ask your followers on Stories:

  • What content do you want to see more of?
  • Do you want to see more on X topic or X topic?
  • Should my next blog post be X or X?
  • What’s something you really want to know about my job/life/product but never felt comfortable to ask?

It’s important to stay in conversation with your community because otherwise, you’re just stuck in your head and not moving forward.

Image courtesy of Ksenia Avdulova.

3. Visibility, visibility, visibility.

If you do feel great about your Instagram feed but aren’t getting the results you’re looking for, the next step to consider is visibility. How are you making sure that there’s an ongoing conversation about your work and your offerings out there in the world, beyond your Instagram bio?

For example, one of my Breakfast Criminals products is the heart bowl, a ceramic, heart-shaped bowl created as a reminder to start your day with love.  Every single week I send out samples to influencers and fellow entrepreneurs who I identify are aligned with my message. This way, there’s an ongoing conversation about the product.

Another thing that I do is whenever I meet new people, I always make my offerings very clear. I make sure they know me not just as a food blogger, but as a consultant, speaker, podcast host and a pioneer in conscious social media.

For example, when I meet someone who organizes conferences, I tell them that I love empowering audiences with my refreshingly conscious approach to social media, and have spoken at WELL Summit, GirlUp and other empowerment events globally. When I meet retreat facilitators, I make sure they know that one of my specialties as a journalist is creating content about retreats and personal growth.

That’s how I grew my social media consultancy and my public speaking career—simply by talking about it from my heart. Zero marketing dollars spent.

4. Back to basics: Start with why.

To get to the point where your reputation works for you takes work. And it starts with you getting very clear on what you want to be known for. What do you want to be known for? Why are you even playing this game? What is your bigger vision? I recommend watching the Start With Why TED Talk by Simon Sinek and the journaling on this question.

And once you get clear, let your most daring self come out. Reach out to your dream brands, publications and podcasts, and offer value. Not “please feature me,” but “this is what people say about my work, and I want to share it with your community. Let me know if it feels aligned.”

With these tips, you can go off and make this year the most daring, aligned and expansive yet. Social media is here to assist you!

Want more tidbits on social media balance? Listen to Episode #40 of Woke & Wired podcast on this same topic, where I give you bonus strategies and a few more personal stories that illustrate my points. And make sure you sign up here to take your relationship with social media and your business to the next level, the mindful way.

About The Author

Ksenia Avdulova

Ksenia Avdulova

Ksenia Avdulova is a public speaker, founder of the award-nominated digital platform Breakfast Criminals, and host of Woke & Wired podcast, focusing on expanded consciousness and entrepreneurship in the digital age. Named "35 Under 35 In Wellness" by Wanderlust and “The Fashion World’s Most In-Demand Breakfast Chef” by MyRecipes, a Time Inc. Company, Ksenia impacts more than 100,000 followers across her three platforms as she shares the power of rituals and mindful nourishment. Ksenia has partnered with brands like Vitamix, Miu Miu, Adidas, THINX, GirlUp and Glossier and, most recently, graced the cover of Kashi GOLEAN cereal boxes nationwide (without being a pro athlete). She has led keynotes and workshops, including the United Nations GirlUp Summit, WELL Summit, MindBodyGreen's Revitalize, Lead with Love, The Upside and other empowerment and wellness events globally. She's been named "one of the pioneers of conscious social media," and her work has been featured in Vogue, Women's Health, Harper's Bazaar and Refinery29.

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