Ksenia Avdulova Conscious Social Media 2

I Apply Ancient Energetic Principles To Social Media To Grow My Wellness Empire—Here’s How

4 min read

Social media is a tool for connection, self-expression and financial freedom. I know it firsthand because a fun project I started on Instagram, Breakfast Criminals, turned into a full-time dream job. People often ask me where I got the names of my businesses: Breakfast Criminals and Woke & Wired.

The truth is, it all came to me during meditation. The best business moves I’ve made to take it from an Instagram page to an award-nominated global wellness empire also came from a deep quiet place within.

Just like ancient Chinese philosopher and writer Lao Tzu saw self-awareness as a path to leadership, I have experienced self-awareness as a path to social media influence. It’s easy to get caught up in numbers of followers, but the truth is, the numbers alone don’t guarantee an experience of fulfillment and success. True success and influence require looking at your values and goals, and aligning your actions with your internal truth.

That’s why practices like journaling, visualization and meditation are the core of the new Conscious Social Media program in which I guide mindful entrepreneurs in establishing a powerful, aligned online presence.

Here, I invite you to put on hold everything you know about marketing, business and Instagram “hacks,” and look at building your online presence through the prism of ancient energetic principles that are at the root of all speaking, consulting and teaching that I do.

Tips to Apply Ancient Energetic Practices to Mindful Social Media

1. Practice Self-Awareness

Mastering others is strength. Mastering yourself is true power.” —Lao Tzu

We often forget this: The followers that you work so hard on acquiring don’t belong to you. The only thing you’re in control of when it comes to social media is your own presence. Verse 17 of Lao Tzu’s Tao Te Ching is all about leading others with integrity, which requires being aware of your own energy and intention. That’s why if you want to know how to grow your Instagram followers, your most important responsibility is managing your energy and being a clear vessel for sharing value.

Imagine being so aligned with every piece of content you put out, that you have no attachment to how many likes and comments you get. Would you be interested in that? Then follow these steps:

  1. First, post from a place of abundance and wanting to share, and not from lack or thinking that you “have to.”
  2. Second, regularly do practices that ground you and connect you to your own energy—it could be journaling, a 10-minute morning meditation, jogging, dancing or anything else that makes you feel alive. Like Lao Tzu said, “At the center of your being you have the answer; you know who you are and you know what you want.” That’s why developing intuition and trust to take action on it is an important part of my social media program.
  3. And third, before you post, do an internal check to make sure that the content the world is about to see will add value to at least one person, and support what you’re creating in your business. If the answer is yes, it’s your job to share it.

2. Be Intentional

“If you do not change direction, you may end up where you are heading.” —Lao Tzu

Have you been wondering why your followers and engagement are dropping? To see different results, you have to take different actions. Finding a solution starts not on a strategy level, but on an intention level. How do you become intentional about what you’re sharing on social media? Start by answering these questions:

  1. Why is it important for you to have an online presence?
  2. What is your message?
  3. Why is it important to share it?
  4. Why should others listen?
  5. What does social media success look like to you?

These are just some of the questions we dive deep into in the Conscious Social Media program.

3. Alignment Over Perfection

“Sincere words are not fine, fine words are not sincere.” —Lao Tzu

In more than seven years of social media consulting, I’ve seen many things that stop people from being active on social media. One of the most common fears is “not doing it right.” I have good news for you: There is no right way. Yes, I can offer you guidelines and principles that can help you reach more people and grow your business more effectively, but ultimately the more you your social media presence is, the more successful you will be.

I invite you to release perfection, stop thinking about how other people in your industry do social media, and do what feels aligned. Start by sharing what’s actually happening in your life on a daily basis versus what you think you should be sharing. I shared more about this approach in this post, and it started a whole movement.

I hope that these principles have helped you find a little more ease around your relationship with social media. If this approach speaks to you, I hope to see you in the Conscious Social Media program classroom, which starts on April 15, 2019!

About The Author

Ksenia Avdulova

Ksenia Avdulova

Ksenia Avdulova is a public speaker, founder of the award-nominated digital platform Breakfast Criminals, and host of Woke & Wired podcast, focusing on expanded consciousness and entrepreneurship in the digital age. Named "35 Under 35 In Wellness" by Wanderlust and “The Fashion World’s Most In-Demand Breakfast Chef” by MyRecipes, a Time Inc. Company, Ksenia impacts more than 100,000 followers across her three platforms as she shares the power of rituals and mindful nourishment.Ksenia has partnered with brands like Vitamix, Miu Miu, Adidas, THINX, GirlUp and Glossier and, most recently, graced the cover of Kashi GOLEAN cereal boxes nationwide (without being a pro athlete).She has led keynotes and workshops, including the United Nations GirlUp Summit, WELL Summit, MindBodyGreen's Revitalize, Lead with Love, The Upside and other empowerment and wellness events globally. She's been named "one of the pioneers of conscious social media," and her work has been featured in Vogue, Women's Health, Harper's Bazaar and Refinery29.



Sign up to get the latest well insiders stories delivered to your inbox every week.

[wpforms id="5237"]
[wpforms id="5211" title="false" description="false"]