Inside the WELL Summit: Meet Ashlee Piper, Sustainability Journalist, TV Personality + Author
Our inside the WELL Summit series brings you exclusive content from our Summit sponsors. This series also includes content from WELL Summit speakers and what you can look forward to if you attend the event.
Ashlee Piper is an eco-lifestyle journalist, TV personality and author of the new
sustainable living book, Give A Sh*t: Do Good. Live Better. Save the Planet (Running Press). Her
work has been featured in and she is a regular contributor for BuzzFeed, Glamour, Refinery29,
The Washington Post, NBC, FOX and more. She holds a BA from Brown University and an MSc
from the University of Oxford, UK. Ashlee Piper will be bringing her empowering message, unstoppable attitude and actionable tips for living sustainably to this year’s WELL Summit in Brooklyn on October 5 and 6.
What would WS attendees be surprised to learn about you, Ashlee?
That despite my focus on sustainability, I’m not crunchy AT ALL. Sure, I carry about a reusable
mug and all that jazz, but I like makeup, I like karaoke, I like wild, booze-fueled nights out
dancing (on occasion). Basically, I’m not the traditional stereotype of someone who’s into eco
What are you hoping to empower attendees with?
That living sustainably isn’t difficult, expensive, crunchy or requiring absolute perfection. That
individually, we have the power to make small shifts that roll up to a positive, collective impact
for the planet, other people and animals. And that living in a more mindful, eco-friendly way
will save you money, sanity, time and help you get further in alignment with living your values
and approaching every day with the satisfaction of knowing you’re part of the solution.
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Start today: Inquire about the journey that brought your garments to you. The latest off-the-rack and inexpensive fashions make their way to us via slavery, child labor, sweatshops, environmental degradation, and animal suffering. #Fashion is one of the most polluting industries in the world. Opt for secondhand. Support ethical makers. Buy less, but buy better. Fashion should be fun, inspiring, and creative – but the stories behind most clothing is anything but. I've stayed the course with my #nonewthings challenge for 2017 and don't feel like I'm missing out but only shopping secondhand. If anything, I feel happy to close the loop on my consumption. What steps are you taking to be more mindful about your fashion (and life?) ethics? How have these steps made your life more rad? I'd love to hear! @fashionrevolutionusa
Anyone who is at the top of their game has had to persevere and cheerleader themselves. What is one thing others told you was impossible but you proved was possible?
When I first started out, people told me it’d be impossible to write for media outlets since I had
no contacts and had never done so. I’m glad I didn’t listen to them. When I thought, “Hey,
bringing this sustainable message to television would be awesome,” people, including
producers and on-air talent, told me I didn’t have “the look,” contacts, or the experience to do
it. I’ve since done 164 television segments. So, yeah, I’m glad I didn’t take too much to heart the
The moral of the story? Do what you feel called to do, even if you don’t quite know
how and people are telling you there’s no freaking way. The Universe and your hustle figure out
the “hows” and there’s always a freaking way. Always.
What quote inspires you?
“Life shrinks or expands in proportion to one’s courage.” —Anais Nin
WELL Summit is all about community. How do you ensure the right people are around you?
I go by gut. I tune into how I feel when I’m around people. Am I inspired? Do I feel lighter?
Excited? Supported? Like anything is possible? In awe? Appreciative and humbled? Or do I feel
sad, heavy, dragged down, frustrated, ignored? Your gut will never steer you wrong and the
right people are the ones who you love being around, who naturally inspire you to be your
best self, and you in turn, easily bring the same to the table. If you have to force it too much, it’s not for you (at least not right now).