Jeannie Jarnot, Founder, Beauty Heroes. Photo courtesy Kimberly Elise Natural Living.
Jeannie Jarnot, Founder, Beauty Heroes. Photo courtesy Kimberly Elise Natural Living.

Inside the WELL Summit: Meet Jeannie Jarnot, Founder of Beauty Heroes

Our inside the WELL Summit series brings you exclusive content from our Summit sponsors. This series also includes content from WELL Summit speakers and what you can look forward to if you attend the event.

4 min read

Longtime spa director and healthy beauty expert, Jeannie Jarnot, is on a mission to deliver beauty you can trust, one Hero product at a time. After uncovering the prevalence of toxic ingredients in the spa industry—and how they might have contributed to her own infertility—Jeannie began her quest to make clean beauty the rule rather than the exception. The complexity of navigating cosmetic ingredients only fueled her passion to make it simple to discover safe, effective and luxurious skincare and in 2014 she founded Beauty Heroes, a conscious beauty discovery and delivery service and retailer based in Northern California.

By working only with brands that have an unwavering commitment to ethical sourcing, ingredient purity and unparalleled quality, she has instituted a new standard of excellence and transparency in the industry, establishing her company as the most trusted source for healthy beauty. Jeannie recently published her first e-Book, Be Your Own Beauty Hero, and is working on her second book. Her love and respect for nature stems from her native home of Honolulu, Hawaii. Today, she lives in Northern California with her husband and young son. Take a peek at Jeannie Jarnot’s approach to wellness below, and join her at the WELL Summit in Brooklyn, October 5 and 6 for meaningful conversation and mind-opening wisdom. 

What would WS attendees be surprised to learn about you, Jeannie? 

I think what people would be surprised to learn about me is that I don’t really consider myself in the beauty industry.  I studied hospitality management and was a career-long spa director before starting Beauty Heroes. I feel like I have one foot in the hospitality industry and one foot in the wellness space. And, I really enjoy learning about conscious entrepreneurship and business.  The beauty “business” is very one-dimensional to me. Wellness, service and conscious consumption are my true passions.  When those are in alignment, beauty is available and apparent. 

What does wellness mean to you?

Wellness is being connected and aware of your body mind and even more specifically your skin—really exploring what makes it feel its best. We are each different. What works for me, may not work for you. Wellness means taking the time to explore and figure it out, and then be intentional to practice giving your body, mind and your skin what you know is good for it. 

What are you hoping to empower attendees with?

The message I want to bring is two-fold. First, cleaning up your beauty routine should in no way be stressful. It’s all a process. When we know better, we do better. Enjoy the process of discovering healthy products, tools and practices. If it’s stressful, it’s not worth it. Second, there is absolutely no sacrifice in making the switch to clean beauty. Clean beauty out performs conventional or traditional beauty, hands down. There are no tradeoffs, only trade ups. And the bonus is that you will feel better, and your overall health and the health of the planet will be better off as a result of you trading up your beauty routine. 

What exciting things are you working on this year?

I am so excited to have recently launched Project Blue Beauty through Beauty Heroes to celebrate beauty and wellness companies that go beyond being green and sustainable. It’s no longer enough for companies to recycle and conserve resources. I believe the time has come for conscious companies to create a better planet earth, to go beyond green, to go blue. Many green beauty brands have long been going blue—giving back to farmers and growers, planting trees, contributing to causes that improve the planet. They do this because they want to, because it’s a big part of why they even started their company, to have the opportunity to give back to the earth.

So, I decided to share their efforts through Project Blue Beauty, and to encourage other companies to do the same.  Last year, Beauty Heroes decided to begin donating a portion of our profits each month to 5 Gyres, an organization that educates and inspires us to combat the global ocean plastic crisis. There is a lot of good work going in the world, and we should celebrate it and help consumers support these brands, so they can continue their work. 

What’s your favorite ritual for health?

Exercise is my favorite ritual for health. I believe exercise is imperative to health. There’s just no getting around it. But after exercise, it’s a face mask and a hot bath, best with a full bag of Pursoma Hot Tub Bath in the mix. 


Get to know our other WELL Summit speakers bringing their expertise to Brooklyn, October 5 and 6.

About The Author

Amy Flyntz

Amy Flyntz

Amy Flyntz is a Brooklyn-based writer and the founder of Amy Flyntz Copywriting. She spends her days weaving words to woo the masses, reading memoirs (and her horoscope) and snuggling with her rescue dog, Linus. Amy can be reached at www.amyflyntz.com.

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