Johnson & Johnson Promises to Disclose Fragrance Ingredients in Baby Products

2 min read

For many of us, Johnson & Johnson products were a ubiquitous part of childhood and everyday life. From its baby shampoos to its talcum powders, it’s hard to remember a time when the scents of these products didn’t linger on baby scalps, bare skin and changing tables. But turn those products over to read the ingredients, and you’ll have only seen the word “fragrance” to describe that “baby” scent. Now, in response to consumer demand for greater transparency in personal care products, Johnson & Johnson has announced it will provide consumers with information on the fragrance chemicals it uses in its baby products.

The move by one of the largest makers of personal care products will no doubt set the tone for other manufacturers to follow suit. Ken Cook, president of Environmental Working Group (EWG) responded to the announcement“We applaud Johnson & Johnson’s move to greater transparency in the personal care product market. The industry giant is raising the bar for other companies to disclose chemical ingredients on labels and online, especially for products marketed for babies and children.”

Photo courtesy of sokolovelaw.com

Currently, companies are not required by federal regulations to disclose the fragrance chemicals they use in their products; instead, by listing the word “fragrance” on their labels, they are able to hide the ingredients used to create that fragrance—even ingredients linked to allergies and health concerns.

The new initiative by Johnson’s will disclose “fragrance ingredients that are present in products at concentrations of 0.01 percent or greater, on the products’ webpages,” according to EWG. “They will also disclose online the fragrance palette used for the Johnson’s baby product line.” This will allow consumers to make informed decisions on what they’re purchasing and using on their children’s skin.

While consumers continue to make their voices heard, companies—even those as large as multinational Johnson & Johnson—will eventually have to meet their demands. Allowing consumers to know what chemicals are in its baby products is the first in what we can only hope is a wave of transparency in all of Johnson’s products—for people of all ages.


Curious to learn more about the health effects of synthetic fragrances? Discover our tips for choosing a natural scent.

About The Author

Amy Flyntz

Amy Flyntz

Amy Flyntz is a Brooklyn-based writer and the founder of Amy Flyntz Copywriting. She spends her days weaving words to woo the masses, reading memoirs (and her horoscope) and snuggling with her rescue dog, Linus. Amy can be reached at www.amyflyntz.com.

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