IMG_0710 - Emily Cunningham

#MyCleanBeautyShelf: A Peek Inside the Morning Routine of Emily Cunnigham, Co-Founder of True Moringa

3 min read

Emily Cunnigham is the co-founder and COO of True Moringa, a clean beauty brand powered by cold-pressed moringa oil that’s been in our clean beauty wheelhouse for years. Emily and her co-founder Kwami Williams were first introduced to the moringa tree while working in Ghana. NGOs encouraged farmers to cultivate moringa for the nutritional benefits—gram for gram, the leaves of the tree contain more iron than spinach, more protein than yogurt, and more calcium than milk. But farmers didn’t have a way to earn a living cultivating moringa—they had no access to the market. So Kwami and Emily took the unused part of the tree—the seeds—back to their labs at MIT and figured out how to cold-press the moringa seeds into a nourishing multi-tasking face, hair, and body oil. To date, they have planted over two million moringa trees to combat deforestation and malnutrition in Ghana, on top of creating beautiful and nourishing skin and body products that benefit you while making the world a better, more sustainable place. Let’s peek inside Emily’s morning routine, in the latest #MyCleanBeautyShelf.

Emily Cunningham and Kwami Williams, co-founders of True Moringa.

My beauty philosophy is…

Beauty is feeling your best and knowing that the products you choose to use are a reflection of your values. Having a healthy beauty routine should be simple, effective and affordable.

First thing in the morning, I…

Go for a run and make a smoothie for breakfast (on a good day!).

My morning skincare routine includes…

I’ve done a lot of experimenting over the past two years while we were formulating our new skincare products, and I’ve settled into a simple, three-step routine. I start with a cleanse—either Magic Black Soap Facial Cleanser or just cold water. I follow it up with Moringa Mist and seal it all in with moringa oil! When I need a little extra moisture post-shower, I reach for Eu’Genia Shea or Organic Bath Co.’s Naked Body Butter.

My morning haircare routine includes…

I keep my haircare routine even simpler than my skincare routine – I love Alaffia shampoo and Acure Curiously Clarifying conditioner. I finish it off with Refresh (Peppermint + Moringa) Oil to deep condition and detangle.

My morning makeup routine includes…

I rarely wear makeup, but when I do, I love the lipstick Cerise Nights by Muskaan Makeup. For natural perfume, I love Thorn & Bloom (especially Evergreen!).

My favorite beauty tip

Adding a few drops of moringa oil into your foundation or applying oil to your face before makeup helps it go on smooth and even (and you’ll use less foundation!).

What’s your desert island/can’t-live-without beauty product?

This one is obvious—moringa oil! I bring a bottle of Passion (Moringa + Neroli) Oil along any time I travel to use as an oil cleanser, moisturizer, and hair conditioner. I also swear by Piper Wai natural deodorant. Working in the natural beauty world, I end up with so many free samples and raw natural ingredients that I rarely need to buy beauty and personal care products, but I do have my Piper Wai jar on a monthly subscription!

Want more beauty tips? Follow all things beauty and get more tricks from our #MyCleanBeautyShelf.

About The Author

The WELL Team

The WELL Team

The WELL Team is dedicated to 360-degree view of wellness for the modern woman, with coverage of clean beauty, mindful living, fitness, recipes and more.



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