FEATURE-IMG_1257_Facetune_09-10-2019-17-05-12 - Team Switch

#MyCleanBeautyShelf: Peek Inside the Morning Routine of Estela Cockrell, CEO of Switch2Pure

4 min read

Former attorney Estela Cockrell’s personal health journey began more than 20 years ago, after struggling with mysterious symptoms and diagnoses including food allergies, autoimmune disorders (celiac disease), and even Lyme disease. It wasn’t until the birth of her first child several years later that the then-Colorado-based mother began taking her family’s health more seriously, detoxing their entire microenvironment by installing water and air purification systems throughout their home, eliminating products that contained potentially harmful chemicals, and changing their diet for good.

Estela approached her ongoing health problems like any litigator would, seeking the advice of experts and reading research on countless medical studies and health and wellness blogs to learn more about the potentially harmful effects caused by the toxins and chemicals found in her everyday beauty, skincare and cleaning products. She also met with functional medicine practitioners, and after years of research and countless calls from friends for help, Estela launched an online storefront in 2017. This trusted source online was dedicated to helping women make the switch to pure, offering a one-stop shop for verified goods via her certification program called the Purist List. She enlisted scientist to culminate a database of known toxins: cancer-causing ingredients, neurotoxins and endocrine disruptors. If the product didn’t make the Purist List cut, you wouldn’t find it at her pop-ups or online.

She did multiple pop-up shops in major cities in 2018 from New York to LA with Texas and Aspen in between. And now, she’s planning to open her first permanent storefront in the heart of Houston, a one-stop, on-the-GLOW wellness destination where purists can come and find everything they need to further their wellness journey, from CBD facials, #TheFacelift (a European facial and body firming machine) to ozone sauna, makeup applications and a self-service glow bar.

Shoppers will also find Switch2Pure, Estela’s own line of natural and effective skincare and beauty products, in the shop. The brand consists of 22 products that feature ingredients like CBD oil, sea kelp, probiotics, bakuchiol and turmeric. She believes that you shouldn’t have to trade luxury in the name of natural, so Switch2Pure is both high performance natural and effective.

Whether it’s for the product line or in her new shop, Team Switch, what Estela refers to her tribe of dedicated staff, believes that beauty starts from within. Estela has made it her mission to make PURE chic, fun and perfect for all beauties of any age—here’s what she uses in her personal, daily routine, in the latest #MyCleanBeautyShelf.

My beauty philosophy is…

Beauty starts from within… oh yeah, and lip gloss!

First thing in the morning, I…

Have an almond milk latte with Switch2Pure Hello Beauty collagen and Switch2Pure Balancing Act Vegan Protein smoothie. Starting the morning off by nourishing my body is what fuels me throughout the day.

My morning skincare routine includes…

I cleanse with two pumps of Bright + Shine on my Konjac Sponge for about a minute. I follow up with Be Glowy hyaluronic acid / CBD spray serum. OMG! It’s like a cappuccino for your skin, a lovely wake-me-up! Next, I use Well & Glow Rejuvenating Oil, for hydration and my daily dose of a natural alternative to retinol. P.S. I repeat this at night!!

My morning haircare routine includes…

A quick brush through. I really love the voluminous look when I’m headed into work or out to meet friends, so I’ll work in I Create Lift by Innersense, into damp hair and blow-dry it for the perfect at-home blow out, of course spraying it with I Create Lift by Innersense! If I’m headed to the tennis court or the gym, my hair is always pulled back—who doesn’t love a classic ponytail? I wash my hair every two days to prevent stripping the oils from my hair, so I live by Refresh Innersense dry shampoo, it’s also great for someone always on the go like me!

My morning makeup routine includes…

I like to prime and prep my skin with Well & Glow, I then apply Suntegrity Tinted SPF in Golden Light as my foundation with a latex-free beauty blender by Saint Cosmetics. I like to keep a light and dewy look! Next, I use a little concealer under my eye and brow bone for a bright look. Of course a little bit of pink blush, three different highlighters (because I’m ALL about the glow) and… oh yeah lip gloss! And for the final touch, I mist Be Glowy to set my makeup and give shimmer!

My favorite skincare tip

Exfoliation is key! People should understand that an occasional facial treatment is not a quick-fix for your skin. What really matters is taking care of your skin on a daily basis. Nourishing, hydrating and moisturizing your skin is key! Collagen, drinking half your weight in water and safe skincare and makeup is a MUST!

What’s your desert island/must-have item?

Hands down, Well & Glow for sooo many reasons. Once you try it, you’ll understand!

Want more beauty tips? Follow all things beauty and get more tricks from our #MyCleanBeautyShelf.

About The Author

The WELL Team

The WELL Team

The WELL Team is dedicated to 360-degree view of wellness for the modern woman, with coverage of clean beauty, mindful living, fitness, recipes and more.



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