#MyCleanBeautyShelf: Peek Inside the Morning Routine of Indie Lee—CEO and Founder of Indie Lee & Co.
In 2008, after losing vision in her left eye, Indie was diagnosed with a rare brain tumor and given six months to live. She didn’t understand – she had been living a healthy life. In fact, at the time she was growing edible flowers in the greenhouse in her backyard and selling them to Whole Foods. She was eating healthily and exercising, plus there was no history of cancer in her family. When asked how this was possible, her doctor asked her a life-changing question – “What do you put on your skin?” This was her awakening. The truth was she had no idea what she was putting on her skin. She started researching and the more she learned, the more she knew that she had to make a change in the industry. After successfully surviving the surgery, Indie started creating clean products dedicated to educating and empowering others to live the healthiest version of their life. She hasn’t stopped since. Let’s take a look into Indie’s #MyCleanBeautyShelf.
My beauty philosophy is…
beauty begins from within. I always try to remind myself that we are all perfectly imperfect. You should never try to change yourself because of outward standards.
First thing in the morning, I…
…wake up naturally around 6:00am each morning and meditate for 20 minutes. I’ve been doing this every morning for the past 4 years and it’s really changed my life.
My morning skincare routine consists of…
Focusing on the practice of skincare, so I make sure to wash my face every morning and night. My ritual right now includes cleansing with our Purifying Face Wash, toning with our CoQ-10 Toner and following with either our Stem Cell Serum or Daily Vitamin Infusion. Then I moisturize with our new Superfruit Facial Cream and finish with our I-Waken Eye Serum. I also love using my Jade Roller and Gua Sha tools with my serums and moisturizers. It allows me to be mindful and present while I apply my skincare.
My morning haircare routine consists of…
My morning makeup routine consists of…
Skincare that gives me makeup optional skin! But I will wear Eye Liner, Mascara, Bronzer, Eye Shadow and a great lip. I’m a huge fan of Vapour Beauty, I use most of their stuff – their High Voltage Lipstick in Primal, Mesmerize Mascara in Jet, and Brow Definer are my go-to’s.
Any makeup or skincare tips?
Wash your skincare brushes every week, even when you are traveling!
Read your labels, so you can be an informed consumer.
What’s your desert island/ can’t-live-without beauty product?
So hard to pick just one! It would have to be either our Daily Vitamin Infusion or Superfruit Facial Cream. They always leave my skin feeling incredibly soft, hydrated and protected from environmental stressors (crucial in dry and sunny climates).
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