#MyCleanBeautyShelf: Peek Inside the Morning Routine of Melissa Reinking, Chief Marketing Officer of bioClarity
Melissa Reinking is the chief marketing officer at bioClarity, based in San Diego, California. She has a proven track record of both transforming established brands and building in start-up environments. In her 20-year career, Melissa has held the top brand marketing position for multiple e-commerce companies, including leading all aspects of marketing for the ProFlowers brand. Although you will hear her remark that “product-market-fit and the early-stages in the company are some of the most exciting,” her deep marketing, general management, financial background and track record demonstrate she’s got plenty of tools she’s gathered along the way in her career to scale, grow and innovate brands far beyond where they started. So what does a C-suite exec use in her morning routine? Let’s check out her #MyCleanBeautyShelf.
My beauty philosophy is…
My beauty philosophy is that beauty can come in many forms. It’s much more than just what we see on the outside; beauty comes from within. By slowing down and taking in the moments, we allow ourselves to see it and treasure it—whether it’s a beautiful moment, thing or experience.
By being yourself and taking care of yourself (on the inside and outside), you will find your own path of beauty.
First thing in the morning, I…
I love taking a few minutes every morning to pause before the day begins. This includes taking a few minutes to hear the birds chirp or just enjoying the peace of the morning. That said, like most entrepreneurs, it doesn’t take me long to jump right into the day. After a quick scan of my inbox, it’s not uncommon to find me jumping right into the most pressing matters of the day.
My morning skincare routine includes…
Since my skin is sensitive and prone to skin issues, so using gentle, plant-based products free from artificial fragrances and free from other not-so-great ingredients are a must for me. My morning skincare routine always includes my skincare staples: my go-tos are bioClarity’s Cleanse, Dewy Dew, Restore and Eye Will Chill, as well as ILIA Beauty’s tinted moisturizer, 100% Pure’s natural mascara, and Kosas’ lipstick. I love little rituals like morning and evening skincare routines, as these are a few minutes just for myself.
In addition this this, it’s not uncommon for me to be experimenting with a number of our newest developments during my mornings (of course with a notepad by my side where I’m jotting ideas).
My morning haircare routine includes…
I love a little dry shampoo on mornings as I’m usually stretched thin for time! I also make sure to use a heat protectant and enjoy using Eufora’s smoothing hair therapy. If my hair isn’t cooperating, then it’s definitely a day to wear it up!
My morning makeup routine includes…
I’m a minimalist when it comes to my makeup routine. I prefer a natural look, which is made possible by taking care of my skin first. With that said, my main essentials include tinted moisturizer with non-nano SPF, natural pigment mascara, and little extra color for my lips. Living in sunny San Diego, daily SPF is absolutely essential.
My favorite skincare tip
As many already know, great skin comes from how you take care of it on the outside, but also how you take care of yourself from the inside. So get those beauty zzzz’s, drink lots of water, eat a balanced diet with healthy foods (plus those good greens, we all know), and practice self-care to keep yourself balanced.
What’s your desert island/must have item?
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