#MyCleanBeautyShelf: Tara Foley, Founder of Follain, Shares Her Morning Routine

4 min read

If you’ve been around the green beauty world at all, you’ve likely heard of East-Coast-based Follain, one of the pioneers in the natural beauty retailer space. With multiple Boston-area locations, a seasonal pop-up in Nantucket and three just-announced store openings in Seattle, Bethesda and Dallas, Follain is taking the industry by storm, thanks to its Founder and CEO, Tara Foley. Though she’s now a clean beauty evangelist and educator, Tara founded Follain after her career in law and nonprofits didn’t feel like it was utilizing her best skills. Her research into the products she was using on her body daily revealed that not enough info was available to the average person about what ingredients were actually healthy. Two apprenticeships and an MBA later, this mom to 1.5 humans launched Follain, with the mission to create change in the beauty industry, and act as a platform for innovative makers in the beauty space to meet conscious consumers. She’s an expert in products, which is why we couldn’t wait to hear what she keep on her #MyCleanBeautyShelf.

My beauty philosophy is…

To feel as good as possible in my own skin, whatever that looks like today. As cliche as this might sound, we’ve been told for years and years that we all need to fit into the same “box” with how we look, and with what “beautiful” is. That couldn’t be further from the truth—we are all beautiful in our own way!

First thing in the morning, I…

Jump out of bed to retrieve my human alarm clock—my 18-month-old son, Henry. We’ll play, and he’ll get ready with me. His morning smiles and giggles give me a serious energy jolt to greet everything that my day might include. It’s usually a race to get out of the house after that—which is why most of my exercise, meditation, skincare and other rituals happen at night after he goes to bed.

My morning skincare routine

A super quick line-up, in all honesty. I’ll wash my face with water only, dry it, spritz on a toner (currently Hannes Dottir Mineral Mist), press in an oil serum (currently Vintner’s Daughter or Maya Chia), and sometimes end with sunscreen (Josh Rosebrook Nutrient Day Cream). The real magic and time is allocated to my nighttime skincare routine…

I invest in more time, steps and nutritious products at night, as your skin really benefits from these when it regenerates during sleep.

  1. La Bella Figura Cleansing Balm—gently and effectively cleanses skin without leaving a balmy residue (rinses clean), and delivers tons of nutrients to the skin. Wash with this, dry skin and then spritz on…

  2. Josh Rosebrook Hydrating Accelerator—a super hydrating fine mist to help actually repair dry skin and deliver nutrients. Smells amazing, like coconuts.

  3. Osea Sea Serum + True Botanicals Vitamin C Booster—activate this potent Vitamin C powder with Osea’s water-based hyaluronic serum for dramatic hydration and brightening benefits.

  4. Eye treatment—I am currently using the  Amala Rejuvenate Targeted Wrinkle Treatment—I love rolling it right on and how you can feel that it’s firming right away.

  5. May Lindstrom Blue Cocoon—press a small amount of this unicorn blue balm into the skin to help soften fine lines and even out skintone.

Every other night I’ll add either a mask or an exfoliator to this as well, to help detoxify or hydrate the skin so it is at its peak performance to absorb all the serums and other products!

My morning haircare routine

Unfortunately I still haven’t gotten the hang of styling my own hair! On a typical day at the office, my morning haircare routine is almost nonexistent—will throw it in a bun or wear it down with the help of some Rahua Dry Shampoo. On a day with any special videos, photos or meetings I’ll give myself a blowout or treat myself to one at Drybar. I’ll always bring my own products like Yarok Feed My Ends Leave In Conditioner, Intelligent Nutrients Straight Hair Serum, and even my own shampoo and conditioner to any blow out bar.

My morning makeup routine

The same products daily! I usually apply these on-the-go, in this order: 1) Jane Iredale Pure Brow Gel (in blonde even though I’m a brunette), 2) W3ll People Mascara in black (though I’ve been testing and loving the new ILIA Mascara), 3) Vapour Luminous Foundation Stick (#123) around my eyes, nose and spots, 4) RMS Buriti Bronzer, and 5) Kari Gran Peppermint Lip Whip, or ILA Tinted Lip Conditioner (in Crimson & Clover for a pop of color).

My favorite beauty tip

That skincare and makeup should provide a great experience and generally make you feel great. It shouldn’t hurt—and it shouldn’t feel like a chore. If it’s the right ritual and ingredients for you, it should be embraced!

Want more beauty tips? Follow all things beauty and get more tricks from our #MyCleanBeautyShelf.

About The Author

The WELL Team

The WELL Team

The WELL Team is dedicated to 360-degree view of wellness for the modern woman, with coverage of clean beauty, mindful living, fitness, recipes and more.



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