#MyCleanBeautyShelf: What Gertie Wilson, Founder of Elevé, Uses In Her Daily Routine

2 min read

Gertie Wilson is founder and creative director of the nontoxic, award-winning beauty line, Elevé Cosmetics. She has more than a decade of experience as a makeup artist and when she’s not working on location, you can often find her in one of the two Elevé retail locations. She and her husband live in Austin with their spirited one-year old daughter and two sweet pups. We peeked into the beauty cabinet she keeps in that Austin home for a glimpse into her personal #MyCleanBeautyShelf routine.

My beauty philosophy is…

If it feels good, it looks good! Healthy, dewy skin is the key to flawless makeup—all natural or ready for a night on the town. It’s also far better to prevent skin damage than to have to try to correct or cover it up it later!

First thing in the morning, I…

Brush my teeth!

My morning skincare routine

A wake up face wash using our African Red Tea Cleanser, three drops of Organic Golden Beauty Oil on my damp skin, followed by a dab of Eye-Luminate Eye Cream and Lip LUV lip treatment.

My morning haircare routine

I don’t wash every day, so dry shampoo is key. When I do shampoo, I love Kevin Murphy products. And I run a brush through it, first thing!

My morning makeup routine

Being a new mom, I don’t leave the house without a little help. I always apply my favorite multitasking basics that don’t take any time: Elevé Essential (which works as a anti-aging primer, moisturizer and sunscreen), Bombshell Beauty Balm mixed with a few drops of Sheer Lumiére (to even out my skin tone and give it a healthy glow) and FIXE concealer (to depuff and brighten).

If I have 15 minutes, I add brows, a swipe of eyeliner on my top lashes, a soft eyeshadow, pop of blush and two coats of mascara.

My favorite beauty tip

In my opinion, lip liner is so 90s. Ditch it! Get that perfect modern and trendy “blurred” lip by applying a thin coat of lip stain and blotting it with your finger before it dries. It’s so sexy and achieves that “no makeup” look, on your lips!

Want more beauty tips? Follow all things beauty and get more tricks from our #MyCleanBeautyShelf.

About The Author

The WELL Team

The WELL Team

The WELL Team is dedicated to 360-degree view of wellness for the modern woman, with coverage of clean beauty, mindful living, fitness, recipes and more.



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