Photo courtesy of Cara Alwill Leyba.
Photo courtesy of Cara Alwill Leyba.

Why Self-Confidence is Key to Building a Business, Says This Female Entrepreneur

3 min read

Starting a business isn’t for everyone; figuring out how to set yourself up as a freelancer, dealing with entrepreneurial highs and lows, and dealing with a steep learning curve can all be part of the experience. However, despite it all, many people say that making the leap to start their own venture is well worth the struggle. Cara Alwill Leyba, author of Like She Owns the Place: Give Yourself the Gift of Confidence and Ignite Your Inner Magic, recently talked with us about the challenges she has faced during the last decade, along with five actionable tips you can use to triumph when things get tough.

“I’ve noticed that with fulfillment and joy also comes the need for a thick skin, quick decision making abilities and the ability to move forward without the permission of others—sometimes in the face of those who are straight-up telling you it cannot be done,” Cara says. “Developing a strong sense of sustainable confidence is one of the key skill sets any entrepreneur needs as they navigate new waters and face the challenges building a successful business brings.”

Cara says that discovering what self confidence means to her has been key to her success building a brand in the past 10 years. “I’ve worked to uncover what true self-confidence means to me personally, which goes beyond the rush of landing a dream client or doubling my income that month,” she explains. “I’ve learned that developing real confidence means forgiving yourself, being kind to yourself, and choosing to view failure as an experience rather than an endpoint.”

Cara says that she challenges herself to find an opportunity to strengthen her confidence muscle with each new experience. “This has helped me become more and more comfortable in my own skin as a business woman.”

Does imposter syndrome have you down? Try one or all five of Cara’s go-to confidence boosters to get yourself right back in the game.

Photo courtesy of Cara Alwill Leyba.

5 Ways to Boost Your Self-Confidence

  1. View rejection as redirection. Unfortunately, things don’t always go as planned and sometimes there isn’t much you can do. When this happens, Cara suggests getting creative with the “nos” you face in your business. “When one door closes, you have the option to give up, or build an entirely new house,” she reminds.


  1. Stop waiting for permission. “We build confidence by taking action on our ideas, not by sitting around waiting for everyone to believe in us,” Cara says. “Let go of the need for approval and watch your whole business mindset change.”


  1. Become intimate with your intuition. Trusting your gut can be critical when it comes to making the right choice; even if people or data tell you something else. “Get comfortable trusting that gut feeling; it’s there for a reason,” Cara says.


  1. Be honest with yourself. Cara asks: “Are you running your business the way you truly want to? The only way we can achieve true long-term success is through authenticity.” To knock this one out of the park, she suggests being crystal clear on your vision, being honest about what you want, and sticking to it. You deserve it!


  1. Don’t make someone’s opinion of you your reality. Running a business puts you in the front row. Your success will have more eyes on it, and so will the moments you used to call failures (they’re experiences now, remember?). You may be under a microscope, but other people’s opinions of you do not need to become your reality.


Want more tips on building your business? Follow our Business of Wellness series to see how wellness entrepreneurs are knocking it out of the park.

About The Author

Krista Gray

Krista Gray

Krista Gray is a web producer and freelance writer who lives in San Francisco. When she's not working with clients through her company GoldSquare, she loves reading, traveling and learning new things.



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