S’well Is Donating Reusable Water Bottles to 320,000 Students in NYC
S’well, the reusable water bottle company beloved by eco-advocates and fashionistas alike, is upping its level of commitment to combat the plastics waste problem: 320,000 New York City students enrolled in public or charter high schools will each receive a S’well bottle for free.
The initiative is the brainchild of S’well founder Sarah Krauss, who lives and works in Manhattan and knows firsthand how the dependency on single-use plastic is effecting our environment. A longtime proponent of avoiding plastics (she signed a pledge not to use plastics when she was a student of University of Colorado Boulder), Krauss founded S’well in 2010 with the intention of creating a chic water bottle that would keep drinks cold and not produce waste. The company has now set its sights on reducing 100 million plastic bottles by 2020.
In addition, the City of New York wants to support S’well’s initiative through its program Bring It, which is seeking to educate students on plastic waste in hopes of reducing the use of 54 million plastic bottles this school year alone.
“This extends our mission,” Sarah told The New York Times. “I started this company because I wanted people to stop using single-use plastic bottles. Unfortunately, plastic bottles are used more and more every year. The experts estimate 500 billion bottles are used in an average year around the world. Most are not recycled.”
To help curb this use, Councilman Rafael L. Espinal Jr. (D) and Councilman Ben Kallos (D) have proposed a ban on the sale of disposable plastic bottles around public areas such as beaches, parks and golf courses run by the city.
As the public and private sectors work together to combat our dependency on plastic, initiatives like S’well’s empower the next generation of consumers to take matters—and environmentally friendly water bottles— into their own hands, while Bring It provides them the understanding of why these decisions matter. We’ll drink to that.
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