Photo courtesy of Billy Bustamante of Billy B Photography.
Photo courtesy of Billy Bustamante of Billy B Photography.

Three Fall Makeup Trends to Try Right Now

5 min read

We may be clinging to the last wisps of summer, but the truth is that fall is quickly approaching—and that means new makeup trends. The fun thing about the trends we’ve seen on the runway for fall 2018 is that if you like something, chances are it’s on trend.  The looks were all over the map at Fashion Week, so you get to cherry-pick your faves.  Here are three fall makeup trends I love for their everyday wearability.

Trend: Super Blushed Cheeks (seen at Vivetta, Prabal Gurung) & Stained Lips (seen at Erdem, Zadig & Voltaire)

Super blushed cheeks and stained lips on Taylor Iman Jones (L) and Jaclyn Houston.

Taylor wearing Erin’s Faces Mineral Blush in Begonia and Fair Trade Lip Balm in Crushed.

I call this milkmaid-chic and it’s so easy to do!  You need a high pigment blush that’s suitable for your skintone and a soft, berry-tinted lip balm.

Jaclyn wearing Erin’s Faces Mineral Blush in Impatiens and and Fair Trade Lip Balm in Crushed.

On Jaclyn, I used our Mineral Blush in Impatiens, which is a cooler, Barbie pink, and on Taylor I used a warmer peachy pink shade called Begonia. Ideal placement is the apples of your cheeks—if you smile, they’ll pop out so it’s easier to know where to go. I support blending with an empty powder brush so you don’t end up looking like a doll.

Then for the lips I used our Fair Trade Tinted Lip Balm in our new shade, Crushed, on both Jacyln and Taylor. You can do a soft application for a wash of color or load it on, which is what we did as the look in the shows was a more pigmented stain. It gives just the right amount of color that doesn’t look too “done.”

Trend: Black Winged Eyeliner (seen at Dolce & Gabanna, Sonia Rykiel) and a Bold Red Lip (see at Brandon Maxwell, Dolce & Gabanna)

Winged black liner and bold red lips.

Taylor wearing Erin’s Faces Matte Mineral Lipstick in Christine and Felt Tip Liquid Liner in Onyx.

This look is pulled directly from the runway at Dolce & Gabanna, but a lot of designers used winged black liners while others favored a statement crimson lip.  The combo reminds me of the women in the musical Chicago—slinky, sexy and powerful.

Jaclyn wearing Erin’s Faces Satin Mineral Lipstick In Teal and Cream Eyeliner in Mahogany.

On Taylor, I used our Matte Mineral Lipstick in Christine, which seriously looks good on every skin tone. I also used our Felt Tip Liquid Liner in Onyx for a sharp black line. The eyeliners on most of the catwalks were extended out quite a bit, but I just did a tiny little wing to make it super wearable.

Instead of black, I went with an espresso brown eyeliner on Jaclyn since she’s so fair, using our Cream Eyeliner in Mahogany.  It’s still very dark, just a bit less severe. For the lips I chose a berry red/wine shade, which is called Teal from our Satin Mineral Lipsticks to show an alternative to fire engine red.

Trend: Glitter Eyelids (seen at Ulla Johnson, Milly) & Super Glossy Lips (seen at Roberto Cavalli, Pamela Roland)

Glitter eyelids and super glossy lips.

Jaclyn wearing Erin’s Faces Mineral Dust and Mineral Lip Gloss in Sunnyside.

Glitter and gold foil on the eyes were utilized by multiple designers during Fashion Week, which looks awesome during a fashion show but can read as juvenile or an arts and crafts project gone wrong in real life. So I chose shimmer instead, which, for me, is the grown-up version. For the lips, I wanted something that read as wet, not glittery and not a lot of color—just natural but shiny.

Taylor wearing Erin’s Faces Mineral Eyeshadow in Sunset and Mineral Lip Gloss in Sunnyside.

So for Jaclyn I used our Magic Dust, which is a loose golden powder, but I got my brush wet first, squeezed it out and then went into the loose pigment to give it a metallic look. I wanted something deeper for Taylor so I chose our Mineral Eyeshadow in Sunset and, again, used it wet. It’s quite pigmented when used dry but since we were interpreting glittery eyes, I wanted to go full out with the coppery hue. The key is blending the edge out with a dry eyeshadow brush so that the line fades into the sk

Sunnyside Mineral Lip Gloss is perfect on every single person I’ve ever put it on and it’s on both women. It’s not too shimmery, it lets your natural lip color come through and just looks majorly kissable.


The best thing about all three of these trends is that you can play with them and make them work for you. Pick and choose one piece and make it your own. Love a red lip but feel too done up with a winged eye? Skip the dark liner and let your lips define your look. Like a bright cheek but adding a stain feels like too much for work? Use a clear balm or gloss during the day and pump up the look with a stain come nighttime activities. The most important thing is that you feel like YOU.


About The Author

Erin Williams

Erin Williams

After growing up in Texas, Erin moved to NYC and worked Fashion Week, editorial campaigns and red carpets as a makeup artist but missed working with everyday women. In response, her organic skincare/mineral makeup line, Erin’s Faces [www.erinsfaces.com], was born with the purpose of educating and empowering women. Erin travels around the country meeting her clients when she teaches Green Beauty Workshops. She now lives in Maplewood, NJ with her husband, Daniel, and their pooch, Jasper.



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