With the clean eating trend expanding as fast as snapshots of avocado toast on Instagram, men and women alike are taking the term “clean” a step further and asking, “If I’m worried about the chemicals I’m putting IN my body, should I be concerned about what I’m putting ON my body?” The healthy beauty movement says YES. And these are the three New England brands leading the way.
Why it’s unique: This Rhode Island-based brand is committed to sustainable beauty, and is crafted with 100% natural ingredients, including certified organic herbs, flowers, oils and grains from American family farms. The line’s founder, Brenda Brock, is the daughter of a seventh-generation farming family from Texas, and she utilizes time-honored recipes for skin health. Plus, Farmaesthetics’ products have been featured in the likes of WWD and Glamour, rivaling dermatological brands’ effectiveness with pristine herbal concoctions.
What you should try first: Herbal Hydration Complex—Remedy Reserve Mask, $50
Great for all skin types, this mousse-y, gel-like herbal mask brings relief to irritated, inflamed or dry skin (great for the chillier months!). Use it to restore, support and maintain proper moisture levels, while eliminating excess oil and boosting skin’s defense mechanisms against environmental damage. Tip: It’s also a soothing after-sun mask!
Brand: Tata Harper
Why it’s unique: It’s one of the most researched and scientifically tested natural brands on the market. From her farm in Vermont (where many of the ingredients are grown), founder Tata Harper challenges the belief that “natural” means less effective. The line’s high quality ingredients and synthetic-chemical-free formulations have made their mark in the conventional beauty world too: It’s regularly featured in magazines from Vogue to Allure and Marie Claire to Glamour.
What you should try first: Hydrating Floral Essence, $85
There are almost too many products to love in this line, but getting your feet wet with the Hydrating Floral Essence, a moisturizing mist with biocompatible hyaluronic acid and a weightless blend of natural humectants that help your skin absorb other serums and look plumper, is a great place to start. Bonus: It smells like a fresh bouquet of flowers, which is a type of treatment in and of itself.
Brand: True Morniga
Why it’s unique: The line wasn’t started to change the beauty world: It was started to make a dent in international poverty, malnutrition and hunger. Founders Kwami and Emily met on a college trip to Ghana, where they learned of the powers of the Moringa tree, or “the miracle tree,” as locals called it. Combined with their growing knowledge of how toxic traditional cosmetics can be, the duo created a line that harnesses the antioxidant and healing powers of the Moringa seed, while also supporting farmers in Ghana.
What you should try first: True Moringa Simplicity Face Oil, $26
This cold-pressed, single-ingredient face oil rivals the much-loved argan oil. It’s the perfect, lightweight moisturizer for all skin types, including sensitive skin, for its non-comedogenic, smoothing and soothing properties. Its high vitamin A and E contents help treat dark or aging spots, and its skin balancing abilities help prevent breakouts.