Vegans, Rejoice! Chobani is Launching a Coconut-Based Non-Dairy Yogurt
With its reputation as the leading Greek yogurt brand in the United States and its renowned commitment to using only natural, non-GMO ingredients, Chobani has secured its place as one of the country’s most successful and healthy food brands. This month, Chobani is taking its success to the next level, launching its first ever Non-Dairy Chobani. This line of coconut-based, non-dairy products meets the needs of those seeking dairy alternatives—in particular, those who are vegan or lactose-intolerant.
“Chobani’s food philosophy is to provide consumers with options that are nutritious, made with only natural ingredients and at a price that’s accessible for all,” a rep from the company told us. “We believe that the non-dairy options out there in our category are hard to eat and a lot just don’t taste good. We wanted to come to the market with a good-tasting product and our goal as a category leader is to bring incremental growth by encouraging consumers to eat more yogurts and plant-based recipes through quality innovation using only natural, non-GMO ingredients.”
Chobani’s Nine New Non-Dairy Products
To that end, Chobani has just launched nine new non-dairy, coconut-based products that are available nationwide: single serve cups in Blueberry, Peach, Slightly Sweet Plain, Strawberry and Vanilla; and single serve drinks in Mango, Slightly Sweet Plain, Strawberry and Vanilla Chai.
“Coconut is the share leader among non-dairy options in our category and has shown consistent growth,” the Chobani team says. “We have already worked with coconut as a core ingredient for many of our products and in fact, our Chobani Flip Greek Yogurt Almond Coco Logo is the best-selling, single-serve SKU in yogurt. It felt like a natural fit to start our plant-based journey with coconut because we know consumers love the taste and texture of coconut and we already work with great suppliers.”
Though the texture of Non-Dairy Chobani is different than its famed Greek yogurt, the intent was not to try and create an exact replica. “We were aiming for our Non-Dairy Chobani recipe to have a good body but not as dense as Greek yogurt, which we achieve through separating, much like one would do in the old-world via cheese cloth straining,” the Chobani team explains. “Here, we are starting with coconut cream which by nature is condensed.”
The result is a creamy, non-dairy product that boasts less sugar (11 grams on average) than other non-dairy brands (15 grams on average), all natural ingredients and probiotics—often a draw for those reaching for a cup of dairy-based yogurt.
For those who are vegan, lactose-intolerant or just looking to cut down on dairy, Non-Dairy Chobani offers a new, convenient option from a best-selling and natural food brand.
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