Photography by Jessica Lindy.
Photography by Jessica Lindy.

Wellness Influencer Spotlight: Meet Nicolle Mackinnon

4 min read

Stemming from her personal journey to treat her celiac disease and Hashimoto’s thyroiditis, Nicolle Mackinnon serves as a writer and editor for several leading publications helping women understand how important, stylish and fun it is to commit to clean beauty. By way of her contributions to No More Dirty Looks, Thoughtfully Magazine and numerous beauty brands’ blogs, websites and social media, Nicolle has become a trusted voice on the correlation between health and beauty.

How did she get her start? Read on to find out!

Wellness Influencer Spotlight: Meet Nicolle Mackinnon

Name: Nicolle Mackinnon


Social: @nicollebmack on Instagram

What’s your influencer origin story?

My green beauty journey really began as a health journey. I’d always been interested in skincare and makeup (in middle school, I had enough lip-gloss colors to match every outfit I owned), but in my early 20s, I ran into more and more digestive issues, which I started treating with dietary changes. As I learned more about ingredients, I began to wonder what was in my personal care products too.

I picked up the No More Dirty Looks book, and from then on, I was a changed woman. Working and writing for NMDL continued to inspire me to help educate women about ingredients in products and to show that natural beauty works better than conventional cosmetics! And it eventually led to my ability to work with clean beauty and wellness brands full time, creating written, social and website content to inspire and inform.

Why should someone follow you?

Clean beauty, and natural dietary and lifestyle changes to treat auto-immune diseases (like celiac and Hashimoto’s).

What drives you?

The root of my drive is two-fold: First, I have a deep-seated, unsettled feeling about how women are being taken advantage of by big beauty companies. We’re marketed to in deliberate ways that reach into our insecurities and pull at our desire to look and feel beautiful—and then we’re handed cheap, untested products that have the potential to do us more harm than good by combining ingredients that we should never put on our skin. It’s not fair and it’s yet another way that women are marginalized and held down.

Secondly, I believe that true health is holistic health and that natural, safer products and ingredients have the potential to heal and soothe our skin, our bodies and our minds. Plants, essential oils and healthy ingredients work synergistically with our bodies’ systems to utilize nutrients and bring out the best in us. Figuratively and literally!

Has that goal behind your site shifted since you started?

My biggest shift has just been in what my personal beauty focus is. I’m allergic to a number of ingredients (beeswax, lavender, phenoxyethanol and dimethicone, to name a few), so I try to focus my personal platforms like Instagram on brands who are super clean and meet the standards of what I actually use. I also have brought more self-care and wellness to my platform, since my auto-immune diagnoses.

What surprises have you run into along the way?

I’m constantly surprised by the welcoming arms of the green beauty community. I find it to be a beautiful dialogue with people on all parts of the spectrum, from light to dark green, and I can’t express how amazing that is. I also am still excessively giddy that I have been able to transition all of this into a career! Working with brands is really my passion.

What do you think makes you stand out in the wellness world?

My auto-immune diseases have forced me to be deliberate about what projects I take on and even how much time I spend on personal social media. So I think what stands out is that I really do walk the walk. I take self-care seriously, and strive to put into practice the things I recommend and write about. I’m constantly researching and learning too, which always informs my writing.

Any advice for us?

What works for you isn’t always what works for someone else. That applies to everything, I find! Be it food/diet, exercise or skincare and makeup. Our skin and bodies are all so different and just because an ingredient or product or system or food is highly touted doesn’t mean it’s right for you.

Want more wellness? Read about what wellness experts can’t live without.

About The Author

The W.E.L.L. Team

The W.E.L.L. Team

The WELL Team is dedicated to 360-degree view of wellness for the modern woman, with coverage of clean beauty, mindful living, fitness, recipes and more.