Rachel Kaczynski is a MA-based Certified Health Coach, freelance writer, and creator of “Spark Your Bliss” Affirmation Card Deck. She’s the founder of Healthy Chicks, a wellness blog inspiring women to live happier, healthier, more vibrant lives (without dieting). Read on to learn more about what drives her as a wellness influencer.
Wellness Influencer Spotlight: Meet Rachel Kaczynski
Name: Rachel Kaczynski
What’s your influencer origin story?
I always loved to write ever since I was a little girl. The first blog I started in college was actually on relationships (I wanted to be Carrie on Sex and The City!) I then began writing about “health” but the unhealthy kind: quick diet tips, the food I ate each day, etc. At that time, I was extremely obsessed with the scale and calories so my blog was more like a “food diary” than anything. Blah.
When I graduated from college, I became completely fed up with dieting, so I decided to toss the scale and start listening to my body once and for all. This is when I started to see a huge change, not only with my body but with my mindset.
So I started writing about the path I took, and the whole mind/body connection. Healthy Chicks became more of a positive community for women looking for answers, sharing real life struggles involving food, body image and more. That’s when my blog really started taking off, and it was great because this writing felt super authentic to me. I was simply writing about my experience and journey—the good, the bad and the ugly. That was about 9 years ago, and still to this day my blog is about all the aspects of wellness: spirituality, joy, food and everything in between.
Why should someone follow you?
Ditching dieting and discovering joy around food and your body!
What drives you?
I do what I do because not only is it healing for me to open up about my setbacks and wins, but also even more healing for other women. Women work best in groups, and it brings me so much joy to share my story with the masses.
In college I struggled big-time with obsessing over food, dieting and the scale to the point where I had a borderline eating disorder. While at the time I was a complete mess, I’m now grateful for my experience because I’m able to offer some inspiration and hope for other women who may be struggling. It’s important to speak out, get help and know you’re not alone! It breaks my heart to see so many women tear apart their bodies, so it’s very important for me to share a message of positivity and body love.
More recently, I’ve been opening up about my struggle with Hashimoto’s disease, and the response from women all across the country has been truly remarkable.
Has that goal behind your site shifted since you started?
Yes, for sure! As I mentioned, I started off with a relationship blog with literally no goal other than writing about my feelings (which were far too personal for a blog, by the way). Now I have a very clear mission to inspire other women on their journey to body love and freedom around food. My goal is just to bring a little joy to your day, and shed some light on the struggles we go through as women.
I also recently launched my own affirmation card deck, “Spark Your Bliss,” which you can now purchase on my blog through a link to my Etsy shop. That’s been fun to build up, and the support from the community has been amazing!
What surprises have you run into along the way?
As I gained followers, I had to learn early on that some people aren’t going to like what you have to say which is OK, and then there are also Internet trolls that will totally rip you apart and can say extremely hurtful, nasty things. You get really thick skin along the way!
I’ve also been grateful to meet so many other wonderful bloggers in the community who are super supportive. It’s been cool to see my little ol’ blog grow into something I’m so very proud of and I especially love hearing from my readers. When I’m having an “off” day and read a lovely comment from one of my readers, it totally turns my day around!
What do you think makes you stand out in the wellness world?
My readers say that I’m super authentic, and the way I write is like talking to a friend. So I’d say that I stand out by keeping it real and sharing more than just the “highlight reel.” I’m relatable and I’m far from perfect.
Any advice for us?
Listen to your body. Ask yourself how you want to FEEL, and do more of the things that make you feel that way. If you’re not feeling the way you want to feel, then no amount of yoga, green-juicing or dieting is going to fix that. It’s super important to nourish your body with good food and exercise, but it’s even more important to nourish your soul.
Want more wellness? Read about what wellness experts can’t live without.