I Tried Myro Refillable Deodorant—And Here’s What Happened
Natural deodorants are all the rage in wellness-focused circles, and they’ve started to make a name for themselves in the mainstream. With companies like Native and Schmidt’s Naturals being acquired by global corporations like Unilever and Proctor & Gamble, deodorants that skip the aluminum, and instead focus on natural ingredients and scents are gaining more and more traction in the marketplace.
Add to the equation that between 2011 and 2016, the value of the deodorant market grew by 23 percent to $4.5 billion, data from Euromonitor show, and it’s poised to rise 16 percent more by 2021, and you’ve got a market ripe for both capitalization and innovation. And that’s where Myro deodorant comes in. The refillable, subscription-based brand launched in the fall of 2018 with a waiting list of 16,000, and has received $2 million in VC funding. The company’s hypothesis (and its extensive, pre-launch market research) is that people are dissatisfied with their conventional deodorant, but can’t always find a more natural one to switch to. That’s where Myro steps in, with innovations on both the packaging and formulation sides.
So, does this new natural deo really work? We tested it to find out—and here’s what happened.
My Problem: Summer Stink
When it comes to natural deodorant, I’ve kind of tried them all. I know which ones work and which don’t, I’ve figured out what scents tend to work best with my body’s chemistry (more on that later) and I’m used to the fact that aluminum-free deodorant is not anti-perspirant, which means a little sweat is inevitable. I also am not really a big sweater. Sure, when it’s hot and muggy or when I leave a yoga class, I’ll glisten. But excessive sweat is not my body’s detox go-to.
I’d been switching between Native’s Jasmine & Cedar Deodorant and Green Tidings’ Jasmine Rose (yep, jasmine is a favorite scent of mine, and works well with my body chemistry), and really loved both of them for the wetness protection, formula and scents. I didn’t have to reapply them during the day, and I couldn’t smell myself, even after a hot day.
Then, something shifted. I think it was hormonal, because of an estrogen detox I’d been doing to root out a different health issue, but suddenly, none of my deodorants worked. I started to stink. I could tell by mid-morning that my deodorant was just not working, at all.
My Solution: Myro Natural Deodorant
Myro natural deodorant was my last-ditch effort to stop the stink. Made from 99 percent natural ingredients and one percent synthetic, the deo’s founder, Greg Laptevsky, says its 100 percent effective. His research before the deo’s launch showed him that consumers were fed up with their deodorant options, but didn’t always know what to try instead. From lack of knowledge about ingredients to dissatisfaction with conventional deodorant packaging and the annoyance of suddenly running out of your stick right before a big meeting or a long workout, customers were looking for a new alternative.
The deodorant industry hasn’t been significantly innovated since the 1950s, when the traditional tube packaging was first released. That, along with the fact that people are starting to demand aluminum-free formulas, got Greg thinking. What if he could create a natural deodorant that really works, while also being more convenient, easy to travel with and more environmentally conscious?
Myro attempts to address all those concerns, with its aluminum-free formula and dishwasher-safe, refillable, TSA compliant plastic containers—that you can subscribe to. They’re taking the annoyance out of deodorant all together, and giving consumers a more sustainable, healthier, easier option. Bonus: The packaging is totally unisex, and the line offers six scents to choose from.
The Result: Less Stink, More Comfort
Right off the bat, Myro did not seem to work for me. I chose the Blush container and the Chill Wave (Jasmine + Cucumber + Spearmint) scent, and was super eager to test it out. The scent is really light, and fresh, and the applicator tube is beautifully designed. It’s something you’d want to have sit out on your vanity (if you have one of those).
But I was turned off by the formula. It goes on more gel-like than the sticks I was used to (especially the Native stick—it’s suuuuuuper smooth), and I felt sticky, like it was going to stain my tee. You definitely don’t need to apply a lot, but because the tube isn’t oval-shaped, I felt like I had to do two swipes of the deo to cover my whole underarm. That left me with a bit more residue than I was used to and over the course of the day, it seemed to pill in my underarm crease, sometimes picking up lint from my shirt and coagulating in an unattractive lump.
It also didn’t work for me right away. I tried it every day for two weeks, and felt smelly on the daily, like I had to reapply it two or three times to stop my stink. That’s not what I want from a deodorant, even though I’m well-versed in the fact that natural deodorants sometimes require you to reapply—they just do.
I almost gave up on Myro. But then I went through this hormonal shift mid-June and I was at a loss. All the natural deos I had stocked in my beauty cabinet were not cutting it—my pits smelled like spaghetti sauce by 10 a.m. every day (TMI?). In a desperate attempt to not smell like an Italian restaurant, I went back to Myro, crossing my fingers that it would work this time.
And it did. Which reminds me to get back to that body chemistry note from above: Your unique body chemistry will determine a natural deodorant’s effectiveness. Your your diet, your hormones, your genetics, your lifestyle, your mood, your wardrobe… all of these things make up your personal body odor. This is something that often goes overlooked when people are looking to switch from anti-perspirant to natural deodorant. It’s not that natural deodorants aren’t as effective (well, some aren’t)—it’s that some natural scents will work better with your body chemistry than other natural scents. How they interact with your scent and hormones will determine what you smell like. And some scents will work for a time period, and then your body or your diet or your lifestyle changes, and that scent might not work as well.
This is what I experienced with Myro. The scent I chose wasn’t the right one for me at the time. But then, my hormones changed. Now, it’s working better than any other scent or formula I have in my repertoire. I’ve gotten used to the gel-like consistency, and have stopped doing two swipes on my pits, to protect against that pill-like build up (which felt like more my user error than the deo’s fault). It’s now my go-to, because I don’t have to reapply it, and it keeps me fresh all day.
The moral? Well, I think I have two: 1) Myro really does work; and 2) don’t be discouraged if it or any other natural deodorant doesn’t work on first swap. Instead, try, try (a different scent) again. You’ll get it right, and your body odor will thank you.
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